Media use

 

Media usage - Inter-media comparison
1. illustration	Assessment of decision makers in electronics:  Amount of technical and specific information available (in %)
2. illustration	Inter-media comparison:  Usage of different sources of technical and specific information
3. illustration	Inter-media comparison:  Increase / decrease in importance of different sources
Media usage - of professional titles in electronics
1. illustration	Average issue readership
2. illustration	Average issue readership in  „research, development and construction“
3. illustration	Average issue readership in  „management, public authority“
4. illustration	Average issue readership in  „purchase and procurement“
5. illustration	Average readership amongst decision makers with planned purchases /     investment in different product fields