About LA ELFA


Brief description
LA ELFA 2005, comprehensive coverage study, conducted by two independent institutes IFAK, Taunusstein, and SMR, Frankfurt on behalf of WEKA Fachzeitschriften with methodological support of The German Electrical and Electronic Manufacturers' Association (ZVEI). The Trade Association for Components Distribution (FBDi) and Matthias Spoerrle as scientific representative of methodology research from the University of Munich.
Universe of companies in relevant sectors according to the sales tax statistics structure of the federal statistical office of Germany (Statistisches Bundesamt).

Technical commission of LA ELFA 2005
Dr. Bernd Fodi of The German Electrical and Electronic Manufacturers' Association (ZVEI) e.V., Electronic Components and Systems
Frank Holz of The Trade Association for Components Distribution (FBDi) e.V.
Dipl.-Psych. Matthias Spoerrle, scientific and methodological guidance

Content of LA ELFA 2005
1. target group potentials ("How many decision makers work in which area?")
2. planned purchases ("In which product fields are purchases actually planned?")
3. media usage ("Which media are actually used by targeted decision makers?")

Methodology of LA ELFA 2005
Conducting institutes: SMR, Frankfurt, and IFAK, Taunusstein
Sample size: 1,348 Screening interviews + 720 main interviews
Interviews conducted using masthead card technique
Period of survey: April 26th to July 8th, 2005
Region: Federal Republic of Germany
Address source: For the fieldwork the institutes only used third-party addresses from Europe’s leading data base provider, Schober, from companies in relevant sectors according to the sales tax statistics structure of the federal statistical office of Germany (Statistisches Bundesamt). Scientific and methodological guidance: Dipl.-Psych. Matthias Spoerrle, research associate of the Ludwig-Maximilians-University Munich, Department Psychology.
Evaluation tool available: MDS (media planning dialogue system) by Axel Springer AG, Hamburg, further information upon request: info@la-elfa.org

 
 
 
 
 
 
 
Masthead
© Readership analysis of electronics titles