Summary LA ELFA 2007/2008

LA ELFA analysis: Pan-European electronics publications have only little appeal in Germany. English or pan-European titles can count relatively few readers among electronics industry decision-makers in Germany. LA ELFA 07/08 shows that barely 12 percent of them page through English language trade press for the electronics sector. A result that does not come as a surprise to media professionals. After all, why should these decision-makers read English publications when there is such a large variety of German media with content made to measure!

Use of pan-European titles

• Purchasing plans for key product segments – part 1
• Purchasing plans for key product segments – part 2
• Involvement in the decision making process
• Investment volume per capita
• Purchase source of electronic components
• readers per issue in comparison 2001 – 2003 – 2005 – 2007
• Coverage per issue in total and in R&D in thousands
• Use of pan-European titles