Summary LA ELFA 2007/2008

LA ELFA analysis:
Distributors are very important in the German electronics market.
But the more expensive the products are, the more often the decision makers buy directly from the supplier.

Purchase source of electronic components

• Purchasing plans for key product segments – part 1
• Purchasing plans for key product segments – part 2
• Involvement in the decision making process
• Investment volume per capita
• Purchase source of electronic components
• readers per issue in comparison 2001 – 2003 – 2005 – 2007
• Coverage per issue in total and in R&D in thousands
• Use of pan-European titles