MDS- media planning dialogue system

Price-performance-ratio put to test

The study LA ELFA (Readership analysis of electronics titles) brings detailed transparence and allows a reliable optimization of the advertising budget.

Axel-Springer-Verlag AG supplies for LA ELFA the evaluation program MDS (media planning system). MDS allows fast and reliable efficiency comparisons for media planning. Base are as well the price lists of the publishing houses as the coverages according to LA ELFA.

Marketing specialists are able now to order without any charge individual evaluations for their company.