Now for the fourth time – LA ELFA produces transparency for media decision-makers

For the fourth time LA ELFA takes an in-depth look at how the media are used by decision-makers in the electronics industry. The objective scientific approach and proven methodology again make LA ELFA 07/08 to the stable currency in the hands of those looking for the right media. The last LA ELFA in 2005, supported by ZVEI and FBDi, caused quite a stir in the media scene – and especially in the electronics industry of course. This time around too, the providers of the trade media played no part in surveying electronics industry decision-makers and evaluating the results. Data were collected by the IFAK institute for market and social research. This independent body has earned itself an excellent reputation not only in large-scale coverage studies like Print-MA, Online-MA, LAE, TdW, VUMA, LA PHARM and LA DENT but also in researching the market for electronics media. Overall control of LA ELFA 07/08 was also entrusted to an independent institution – TestLab, part of the Department of Psychology of Ludwig Maximilian University in Munich, more specifically to its team for psychological methodology and analysis. This was responsible for the scientific correctness of LA ELFA 07/08, for its preparation, conception, supervision of questioning and evaluation of the collected data.